Sumário
| [Download integral] | PDF [4 MB] (English) |
| 157 pp. |
| Introduction | PDF (English) |
| Ana Duarte Melo, Ian Somerville, Gisela Gonçalves | 5-8 |
| Online relationship management and digital participation in the political sphere: a communicative myth? | PDF (English) |
| Gisela Gonçalves, J. Paulo Serra | 9-26 |
| The PR pyramid as model for managing organizational social media presence? | PDF (English) |
| Patrícia Dias, José Gabriel Andrade | 27-51 |
| The paradoxical empowerment of consumer-citizens through advertising | PDF (English) |
| Ana Duarte Melo | 53-65 |
| From amateur to expert: professionalization in the field of internal communication | PDF (English) |
| Mark Verheyden, Katie Goeman, Jo Pierson | 67-84 |
| Empowering employees through communicative leadership | PDF (English) |
| Catrin Johansson | 85-110 |
| Science and strategic communication: how can universities attract high school students? | PDF (English) |
| Teresa Ruão, Isabel Correia Neves, Ricardina Magalhães | 111-128 |
| Visual aspects of CSR reports: a semiotic and chronological case analysis | PDF (English) |
| Andrea Catellani | 129-149 |
...............................................................................................................
.:: LASICS ::.
Centro de Estudos de Comunicação e Sociedade (CECS)
Universidade do Minho