The Bulletpen

Resumo

For more than 50 years Colombia has been immersed in an endless war. In 2016, a peace treaty between FARC guerrilla and the government was underway. In the middle of the political debate, we needed the media, and the world to be on our side and start talking about the good things that would come with the peace. This challenge led to the creative outcome of McCann Colombia, the case “Bulletpen”.