Advertising characteristics and strategies in the prime time sports broadcasts: the final of the Spanish King’s Cup and two radio shows in play

Emma Rodero, Marina Vázquez, Olatz Larrea, Toni Sellas, Eva Comas

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.:: LASICS ::.
Communication and Society Research Centre (CECS)
University of Minho

Radio Evolution: Conference Proceedings
ISBN 978-989-97244-9-5